Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. This policy explains what cookies and similar technologies are, which categories we use on the Avantexis website, why we use them, and how you can manage your preferences.
Avantexis Learning GmbH operates this website and uses cookies to keep the site reliable, to understand how pages are used, and (where permitted) to support advertising measurement and remarketing. We do not use cookies to create sensitive profiles, and we do not knowingly collect special-category data through cookies.
1) What cookies are
Cookies are small text files stored on your device by your browser. They allow a website to remember information about your visit, such as your session state, language preferences, or whether you have already made a cookie choice. Cookies can be set by us (first-party) or by other companies whose tools are used on our website (third-party).
In addition to cookies, we may use similar technologies such as pixel tags and server-side measurement. These technologies can help measure page views and conversions, and can support aggregated reporting. Where required by law, analytics and marketing technologies are only activated after you provide consent through our cookie notice.
2) Cookie lifespan and origin
Cookies may be:
- Session cookies, which expire when you close your browser.
- Persistent cookies, which remain on your device until they expire or you delete them.
Cookies may also be:
- First-party, set by Avantexis.
- Third-party, set by service providers used for analytics and marketing measurement.
3) Cookie categories we use
A) Essential cookies (always active)
Essential cookies are required for the website to function. They support core site features such as maintaining a session, preventing abuse, and remembering your consent choice. These cookies do not require consent under most privacy laws because they are strictly necessary for the service you request.
B) Analytics cookies (consent required)
Analytics cookies help us understand how visitors use our pages so we can improve content structure, navigation clarity, and performance. If enabled, we use Google Analytics 4 (GA4) with IP anonymization. Typical metrics include page views, time on page, referrer, and high-level device and browser information.
Analytics cookies are only activated after you opt in. If you do not consent, we do not set analytics cookies, and analytics measurement remains disabled.
C) Marketing cookies (consent required)
Marketing cookies help us measure advertising performance and, where appropriate, build remarketing audiences. If enabled, this may include Google Ads conversion measurement and Meta Pixel measurement. These cookies can store identifiers such as a browser ID or an ad click ID so that conversions (for example, a completed inquiry form) can be attributed in aggregated reporting.
Marketing cookies are only activated after you opt in. If you do not consent, we do not set marketing cookies, and remarketing and advertising measurement remain disabled.
4) Cookie table
The table below lists the cookies that may be used on this website. The presence of analytics and marketing cookies depends on your consent choice.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
5) Third-party providers
Depending on your consent settings, the following providers may set cookies or receive data related to your use of our site:
- Google LLC (Google Analytics 4, Google Ads measurement).
- Meta Platforms (advertising measurement and remarketing).
- Cloudflare (security and content delivery, where applicable).
We do not permit these providers to use site data for their own independent commercial purposes beyond providing services to us, as described in our Privacy Policy and the relevant provider terms.
6) Managing cookie preferences
You can control whether analytics and marketing cookies are used by adjusting your preferences at any time. Use the “Manage cookie preferences” link in the footer to reopen the cookie notice and update your settings. Your choice is stored in the cookie_consent cookie.
You can also delete cookies or block them through your browser settings. If you block all cookies, parts of the website may not function correctly and essential site features may not work as intended.
7) Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our services. When we make changes, we will update the “Last Updated” date at the top of this page. Material changes may be communicated via a notice on the website.
8) Contact
If you have questions about this Cookie Policy or how we use cookies, contact us:
- Company: Avantexis Learning GmbH
- Address: Neue Mainzer Straße 66, Innenstadt, 60311 Frankfurt am Main, Germany
- Email: [email protected]
- Phone: +49 69 3487 9126